Lox Club: Modern Jewish Matchmaking

When Austin Kevitch launched Lox Club in 2020, he wasn’t trying to start a trend. He was in his mid-20s, going through a breakup, with a grandmother urging him to “find a nice Jewish girl.” So he set out to create something he’d actually want to use: a way to meet people that felt like an immersive, magical experience rather than a traditional dating app.

As a joke, he created a website for Lox Club—a dating app for Jews with “ridiculously high standards.” To his surprise, people started signing up. When he officially launched the app, it got over 10,000 applications in the first week. By 2021, there was a waitlist of over 20,000, and Vogue was calling it “the Jewish Raya.”

What Makes Lox Club Different?

Kevitch wanted Lox Club to feel less like a transaction and more like an experience. From the speakeasy-inspired design to curated events, every part of Lox Club reflects this. The goal isn’t just to facilitate matches—it’s to make dating feel fun, meaningful, and a little magical.

Lox Club stands out by addressing the paradox of choice. “With social media and mass-market dating apps, it feels like there’s always someone better out there, just one swipe away. Sadly, it’s made people unreasonably picky, and it’s taken away the magic of meeting someone,” says Kevitch.

Applications are reviewed by a membership committee to ensure members share similar values. “We’re not interested in influencer culture. We want down-to-earth people you’d actually want to hang out with,” he adds.

Instead of daters swiping for hours on end, his app limits the amount of profiles you can view. “We focus on making the experience more intentional. We limit the number of profiles you see to avoid mindless swiping, and our application process requires effort—so users tend to be more intentional from the start.”

Organic Meetings

Lox Club goes beyond digital interactions. Members get access to real-world events across major U.S. cities, where they can meet in a natural, low-pressure environment. These aren’t speed-dating events; they’re cocktail parties, art nights, and other gatherings where connections happen organically.

For members who want extra guidance, Lox Club offers personalized matchmaking services. Paying members can work with matchmakers to enhance their profiles or find compatible matches. The app also collaborates with dating coaches to support members throughout their journey. While Lox Club uses algorithms for efficiency, the human element is always at the forefront.

Success Stories

Lox Club has facilitated millions of matches, and success stories come in every day. One couple, Alana and Ian, matched in 2021. With Ian based in upstate NY and Alana in DC, they spent months talking on video before meeting in person. After a year of dating Ian took Alana to her favorite restaurant in DC. Alana was certain he was going to propose. “I was convinced he was proposing and even patted him down at the restaurant,” she said. “But he wasn’t carrying. Little did I know that his two sisters and my cousin were spending hours setting up our living room with candles and roses. We walked in, I freaked out, he proposed, and we got on a flight to Cancun at 6AM the next day to celebrate.”

Why Lox Club Works

Lox Club makes dating feel as natural as meeting through a friend. By combining high standards for members, limited swiping, and real-life events, it’s created a space where meaningful connections can actually happen. For its members, it’s a welcome reminder that dating doesn’t have to feel like a chore—it can be something worth looking forward to.