Laura BenDavid is a writer, photographer and pro Israel social media activist. Formerly the head of social media at Nefesh B’Nefesh, she is now a sought after marketing consultant and director of marketing & new media at Shavei Israel. Originally from Monsey, New York, she made Aliyah from Boca Raton, Florida in 2002. Laura is the author of the book, MOVING UP: An Aliyah Journal, a memoir of her move to Israel, as well as numerous published articles both in print and digital media; her subjects of choice include Israel, Aliyah & social media and sometimes all three at once.